Member dreams plus technology equals partnership

The greatest success we can have as a credit union is to be able to help our members achieve their dreams.  Credit unions do this every day by helping members buy their first home, or working with a member on getting out of debt, but what if we can be there throughout the member’s journey to reaching their dream and partner alongside them for success?  We are working on an app at White Crown Federal Credit Union to make this possible.

The Dream Maker App would be a two-way communication tool between credit union staff and members regarding what the member is striving for and providing opportunities for the credit union to become a partner by rewarding savings and helping the member build credit.  These member dreams would be unlimited by traditional lending products and range from a dream wedding, to a classic car to a trip to another city to see their favorite singer in concert.

Across Generations According to a recent study from Charles Schwab, people from across the generations prefer a mix of the human element with technology when it comes to managing their money.  While credit unions have had heightened focus on attracting the millennial generation, the Dream Maker App would be something that can both attract Millennials and Gen Z, but also form stronger relationships with Gen Xer’s and Baby Boomers.  The use of apps is increasing in all age groups and by adding the convenience of access with the support of a real person, it’s the best of both worlds.

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