Members don’t care about credit union software and neither should you

Lunch time arrives and it’s time to heat up your leftover chicken and rice from last night’s dinner. You make your way to the break room and throw your tupperware in the microwave and two minutes later are enjoying the food heated to the proper temperature. Most people don’t sit there and contemplate the inner workings of the microwave and how Percy Spencer leveraged radar technology developed during World War II to invent it. They simply care about warm food. Similarly, members don’t think in terms of core technology or credit union software, they are only concerned about the convenience and overall experience they receive. It’s only when your technology fails to provide what your members need that it becomes an issue for them. So, ask yourself, are credit unions in the technology business or the financial services business?

Your members cannot have a pleasant and convenient experience without the right technology making their experience painless and seamless. While your IT budget may make you feel more like you’re a tech company than a financial institution, it is important to make the investment inconspicuous to your members. If you want to beat the competition, allow your credit union software partners to handle the technology so you can focus on providing an uncomplicated, user-friendly experience. Partner with a software provider that understands their role and supports you in yours.

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