Memorable credit union marketing campaigns come with calculated risk – take it!

“Risk is the clue that our dreams are both real and great.” – Craig D Lounsbrough

When you think of life insurance commercials, what comes to mind first? Think about the most recent commercial you’ve seen and have that image in your mind. What did you see? What was spoken?

For many, the answer to that question may be a montage of videos focusing on individuals or couples mostly in the later stages of adulthood. They are interacting with kids and potentially even grandkids. They might be tossing a baseball in the backyard, cooking together in the kitchen, or playing a heavily staged board game full of canned emotion. Words like strength, preparation and security are spoken or even flashed on the screen. Sound familiar?

Even worse, I didn’t only describe a life insurance commercial to you, but most bank and credit union marketing campaigns that are on the air today. The fact is, in industries in which we evaluate others’ risks daily, we often over-evaluate our own.


continue reading »