Millennials, Center Stage for Brands
Millennials now represent the largest group of consumers within the US, and thriving brands today are highly aware of this. When millennials are wielding over $170 billion per year in purchasing power, there’s no ignoring this group of consumers.
Brands don’t win over millennials easily. In fact, in many ways, they hold higher expectations of the businesses they work for, the brands they buy from and pledge loyalty to.
Millennials stand at the forefront of technology – demanding brands to offer more efficiency, innovation, convenience, and quality than ever before. At the same time distrustful of the motives of many businesses, comes the demand for greater transparency, more authenticity, purpose-led values, and an all-around dedication to social responsibility and shaping a better world.continue reading »