Millennials open to buying non-financial services from CUs

A survey of more than 2,000 consumers shows millennials seek services bundled at an attractive price.

Millennials would buy or consider buying non-financial products from credit unions or banks, according to a survey of more than 2,000 consumers by Cornerstone Advisors.

The Scottsdale, Ariz.-based consulting group asked consumers whether they have or would like to have non-financial services such as mobile phone damage protection; roadside assistance; prescription, vision and hearing discounts; personal/family data storage; ID theft protection; travel/trip insurance and child identity theft protection.

Cornerstone also asked consumers what companies they would buy or consider purchasing from if these services were bundled at an attractive price.

Among older millennials (ages 31 to 38), 40% said they would buy a package deal from either a credit union or bank, while 48% said they would consider it and 12% said they wouldn’t, according to the Cornerstone survey.


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