Millennials want more from banking apps: SNL

Millennials are more much more likely than other consumers to want savings account rates, mortgage calculators and mortgage rate comparisons on their mobile banking apps, according to survey results released Wednesday by bank data firm SNL Financial.
Researchers conducted a nationwide poll of more than 4,000 adults who use smartphone banking apps and found that, in general, most consumers aside from millennials are not missing any features from their smartphone banking apps.
continue reading »
Discussion