by. Michael Muckian

Today’s financial services customers are linked-in, online and well versed in navigating the cyber-universe.

That’s why credit unions wanting to grow must adopt a “mobile first” digital strategy in order to reach a growingly diverse audience, CUNA Mutual Group’s Kevin Miller told attendees Tuesday at the Online Discovery Conference.

Miller, vice president of information technology, said the explosion of digital devices has changed the business landscape, driving stalwarts like Eastman Kodak all but out of business.

Big technology trends – social, big data, analytics and cloud – all converge within mobile technology, driving new and necessary strategies for credit unions and other enterprises.

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