Money freaks Gen Z out, creating opportunity for financial marketers

Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'

Stock photos of Generation Z that financial marketers often include stereotypical shots of smiling youth in cliché poses and quintessential hairstyles. They’re glued to social media, taking selfies. They seem to have no cares and look like they’ve got it all figured out.

But in reality, this generation is stressed-out. One of the top stressors? Money.

According to the American Psychological Association, four out of five Gen Z consumers ages 18-21 say money matters are a leading source of stress. In their study, more than three in ten Gen Z respondents, personal debt is another major source of stress.

 

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