Money is emotional, not transactional
Connecting emotionally elevates your marketing & branding.
According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone still do that?).
Those are not just transactions—they are emotional decisions. Why? Because money is emotional. Talk to anyone about money and watch how emotional they get. Feelings like sadness, happiness, frustration, anger, disappointment and joy often enter the conversation.
A Gallup survey showed a customer who is “emotionally connected” to your place of business is likely to spend 46% more money than a customer who is merely “satisfied” but not emotionally bonded. Other research indicates that as much as 70% of purchase decisions are made on emotional, not economic, criteria.
So not only is money emotional—emotions bring money.
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