Motivation and its impact on your credit union

This is the final article in our series on how to consistently deliver engaging member experiences over the phone. Part one discussed hiring top performers and performance management. Part two covered processes. This is the second and final article on leadership – specifically on how to drive employee engagement within your credit union.

In case you don’t know, Abraham Maslow was an American psychologist who wanted to understand what motivates people. And for those of you who think our title is misleading (after all, he did pass away in 1970), we argue that the spirit of his work is still alive and very prevalent – especially in the workplace.

Maslow believed that people possess a set of motivation systems unrelated to rewards or unconscious desires. This belief led Maslow to create, in 1943, his “Maslow’s Hierarchy of Needs,” a theory on human motivation. And to this day, compared to all other theories on motivation, Maslow’s has stood the test of time and has best translated into the workplace.

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