NAFCU and six other financial trade groups are engaged in a week-long ad campaign, “Stop the Data Breaches,” to promote passage of the NAFCU-backed H.R. 2205/S. 961, the “Data Security Act,” amid a National Retail Federation fly-in to Capitol Hill.

A new website, www.StopTheDataBreaches.org, details how the legislation would hold retailers to the same strong data security standards that credit unions already follow under the Gramm-Leach-Bliley Act. Ads begin running online today, and a print ad is scheduled to run this week in The Hill, a daily paper covering activities in and around Congress. The campaign is also advancing this issue on Twitter using the hashtag #stopthedatabreaches.

NAFCU, the first financial trade association to call for national data security standards for retailers, has consistently pushed Congress to adopt the “Data Security Act” to ensure retailers have the data and cyber security standards necessary to protect consumers’ information. The legislation would also institute notification requirements in the event of breaches such as those in 2013 and 2014 affecting Target Corp. and Home Depot customers.

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