Each year when the month of April rolls around, credit unions amplify their efforts to reach out to our nation’s youth and spread the word on how to properly manage one’s money. It’s a big deal; and it should be. Reaching kids not only in April but year round is vital to future financial soundness. And it’s even cooler that this message comes from credit unions.
To get the inside scoop on this annual effort, we invited CUNA’s Youth Month Coordinator Jeremiah Tucker on the show. Jeremiah joined us to discuss why National Credit Union Youth Month is so important to our industry and how participating credit unions can really capitalize on this initiative throughout the year — not just April.
We also touched on 2016’s campaign theme: “Credit Union Strong: Pump Up Your Savings” and what it means to credit unions to spread the health-related message. According to Jeremiah, by transforming branches into “health clubs” and staffers into “personal trainers,” credit unions are leveraging the theme to encourage kids to get in shape financially. The youth-friendly messaging also illustrates how credit unions can make members and their communities stronger.
Check it out and let us know your thoughts and how you are participating in reaching out to the kids to instill sound financial practices.continue reading »