What net neutrality’s end means for advertisers

It sounds like the plot of an 80’s movie about the technology of the future… The End of Net Neutrality.

You’ve undoubtedly heard about the controversial decision made by the FCC late last week. In a 3-2 decision, the commission voted to end the neutrality regulations that have been in place since 2015. I won’t get into all the ins and out of the net neutrality repeal, but you can read more about that here.

In the simplest terms, the newly repealed regulation stated that all websites, large and small, should be treated equally and specifically prohibited:

• Blocking: Broadband providers may not block access to lawful content, applications, services or non-harmful devices.

continue reading »

More News