In the age of mobile/digital, consumers expect easy, fast and convenient service from brands anytime, anywhere. In fact, according to a 2018 Forrester report, “We’re at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using channels simultaneously. Enterprises react by adding headcount — an unsustainable strategy. You must transform operations by developing strength in automation, AI and knowledge.”
To help credit unions enhance their service proposition for members, CO-OP has announced new enhancements to its Springboard and MyCardInfo debit/credit card applications that integrate, streamline and automate important member service tasks on both front and back ends.
“Now in its 10th year, Springboard is our own proprietary card account servicing application that gives credit union employees real-time access to member card account data,” said Yvonne Stelpflug, VP of Credit & Ancillary Products for CO-OP. “With MyCardInfo, members also enjoy real-time online and mobile account access. Together these tools empower your employees to make service inquiries fast, efficient and seamless for members, instilling their confidence in your brand and deepening their loyalty.”
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