New Online Banking Report Published: Breaking Down the Digital/Mobile Wallet Hype

By Jim Bruene

We now have digital wallets, cloud wallets and mobile wallets. There’s the Google Wallet, PayPal wallet, ISIS, Serve, MCX, V.me, PayPass, Lemon, Pageonce, Wallaby,  Passbook, LevelUp (see screenshot below) and 280 mobile payment startups listed on Angel List. NFC is coming, or is it? Why not just use the QR code? Or do we wait until EMV Oct 2015?  Does this make money or just add another layers of costs? Are we having fun yet?

Bottom line: With consumers carrying a powerful computer on their person, the days of the dumb mag stripe are numbered. No one debates that. But what is a financial institution to do today?

That’s what we set out to answer in our latest report on Digital & Mobile Wallets.

If you are not a major credit-card issuer, you may choose to ignore the issue until the dust settles. That’s a valid strategy, but it won’t help you pick up market share during the upcoming market confusion.

continue reading »