News Archives

Ethics in credit union marketing

Ethics in credit union marketing

Always be learning. The moment we think we know it all is the minute we know nothing. Recently, I had the opportunity to attend an event in Atlanta for the marketing agency industry and got [...]

Nussle: Credit unions are working to protect Americans’ data

Nussle: Credit unions are working to protect Americans’ data

America’s Credit Unions President/CEO Jim Nussle appeared on Charlotte news station WCNC to discuss how credit unions are working to protect American consumers’ sensitive data. Nussle emphasized that interchange fees are an integral [...]

Translating your name into a credit union logo

Translating your name into a credit union logo

Just as brand strategy informs creative decisions, your name informs your logo design. Your logo visually broadcasts your name’s significance and symbolically implants the name in consumers’ minds. That means creating a logo out [...]

3 CD moves to make with inflation increasing

3 CD moves to make with inflation increasing

News last week that inflation rose the month prior (after increasing in the month before that) wasn't welcome for millions of Americans, but particularly for borrowers. Not only has inflation made the cost of many [...]

Next-gen mortgage experiences: Strategies for growth in 2024

Next-gen mortgage experiences: Strategies for growth in 2024

According to MeridianLink’s 2024 consumer survey, 30% of respondents indicated a willingness to switch financial institutions (FIs) upon experiencing unsatisfactory customer service; that same survey also found that 36% of respondents want their FIs [...]