Which credit union will fold my underwear?
Boxers or briefs? Doesn’t matter; it’s not exactly on the strategic plan for credit unions. What does matter is that during a recent stay at the Hay-Adams for my annual pilgrimage to GAC [...]
Your Marketing Co News Archives
Marketing message falling flat? Here’s how to fix it
“Just fish where the fish are.” Sound marketing advice when trying to place your credit union marketing message where those members you’re seeking to attract are. It makes total sense. If you want to [...]
Market harder or smarter? Or something else?
Market harder? In viewing the TikTok, I stumbled upon this video message (Hey, if we can call a movie “The Batman,” I can call it the TikTok!): “A serious mistake a whole generation of people [...]
How accidental credit union leaders can get unstuck
So, you’re a credit union leader. You have a staff to pay, an organization with a strong legacy looking to you to lead the company into its next chapter, and most importantly, you have [...]
Want younger members? Try sticker marketing.
You want to get younger. Understandable. After all, what credit union in America doesn’t want to reach used car shoppers and first-time home buyers? But does it seem like nothing you do actually penetrates [...]
Why you should fire 20% of your credit union’s members
I keenly remember an exercise Lois Kitsch shared at a conference several years ago that is still etched in my mind: “If you think that mission is the most important thing at your credit union, [...]
Your Joni Mitchell obsession doesn’t constitute an ideal credit union marketing plan
“We cannot see things as they are, for we are compelled by a necessity of nature to see things as we are. We can never get rid of ourselves.” The author of that quote is [...]
What to do if your credit union strategic plan seems impossible
Here you are. Almost a dozen weeks into the new year and you are yet to cross off any action items on your strategic plan. Worse, you’re not any close to reaching your new [...]
Solutions for credit union strategic planning fails
First, the gut punch: Strategic plans never fail. Leaders fail to execute the strategic plan. A strategic plan is an inanimate object. It won’t move without force behind it. So, why do leaders fail [...]
3 questions credit union leaders must ask right now
“Every day more of our life is used up and less and less of it is left.” Those are the words of Roman emperor and philosopher Marcus Aurelius. So why then, do we act so [...]
3 ways to get the most out of your credit union marketing agency relationship
How to lead. How to market. How to… fill in the blank with just about any action needed in business and there is a book, blog, podcast, or whitepaper to help you learn more. But [...]
Why your credit union strategy isn’t growing loans (It’s not why you think!)
Ask a freaking question. It’s the most important rule I share prior to facilitating a strategic planning session. If during the planning session someone says, “We need to grow loans,” rather than jumping right [...]
5 books worth reading in 2022
Year three of reaching my reading goal, which is typically to read one book per month. I failed on that his year, kind of. With life opening back up, I took more time re-connecting with [...]
2022 word of the year: CARE
Each year at YMC we choose a word for the following year. We never throw away the word(s) from previous years, rather we choose a word to build upon for the upcoming year. In [...]
3 rules before hiring a branding agency
I just finished reading a recent business article about the “perils” of hiring a branding agency. Wowsers. Let’s just say this “big” exec considers all branding and ad agencies “asses.” If you’ve ever [...]