If your credit union has over $100M in assets, your website should be generating millions of dollars. That’s why it’s important for credit unions to invest in their websites, especially during the COVID [...]
We’ve defined the job of your credit union website (see this post for a refresher), and that’s a great first step to creating a stellar site. But you won’t get very far [...]
What is the job of your website? While the answer may appear obvious, it’s important that you examine this crucial question through the specific lens of the buyer’s journey. Each and every prospective [...]
Right now, in the midst of an intense global pandemic, people are staying inside. They’re not going to restaurants, or gyms, or even to church. And they are certainly trying not to take unnecessary [...]
Spoiler alert: If you want your website to generate way more leads, then put a lead capture form at the beginning of your application process. Okay, now that we put that out there, let’s [...]
“Put yourself in the customer’s shoes.” “Create a compelling customer experience.” “Make it easy for them.” While all very valid, do you ever sit staring at your credit union website wondering how to put [...]
71% of companies run two or more A/B tests a month. And when you look at the benefits, it’s not hard to see why that number is so high. While your gut feeling [...]
We’re in a recession and lending is down, which means your credit union has fewer opportunities to earn revenue. People are still applying for loans and opening accounts, just not as many. And now, [...]
Voyage FCU knows how to guide people to their financial dream destinations, but first they need to become members of the credit union. Like most credit unions, Voyage wants to grow its membership, and they [...]
Tone of voice is crucial to a brand’s overall messaging—it tells consumers who you are and what you stand for, and it helps them remember you. Nike is inspiring and motivational. Target is [...]
CTAs are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’[...]
So. You’ve decided to redo your credit union website design. Or maybe you’re still just thinking about it. Either way, it’s probably a good idea to know what you’re getting into. [...]
According to an article by MasterWord, studies show that when people are making major decisions (including those regarding financial matters), they are usually more comfortable in their first language, even if they can understand English [...]
Are you spending money appropriately on your credit union website design? Or are you throwing money around like a belligerent toddler throwing spaghetti at the wall, hoping something sticks? Based on the latest and greatest [...]
In today’s online world, your credit union website design can’t be one-size-fits-all. Every visitor is unique, and they expect an experience that reflects that—which is why personalization is a highly impactful trend. [...]
