According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over [...]
Meet Dave Sullivan, VP of Marketing at People Driven Credit Union (PDCU). PDCU is a full-service financial institution that has been helping members and their families since 1928 and currently serves 25,000 members. Like [...]
Dreaming of the days you’ll be an ADA wizard? Want to get started now? If you can fix the link text on your website, you’ll have a compliance win that affects nearly every [...]
Building a new credit union website design isn’t something you can place on your list of aggressive quarterly goals and check off a few weeks later. Instead of a redesign fling once every few [...]
Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to [...]
Answers to “frequently asked questions” (FAQs) can be a fantastic way to upgrade your credit union website design, reduce down the number of calls your support team gets, and provide a better overall experience that [...]
In late 2015, mobile web traffic had just passed desktop for the very first time. Fast forward three years, and you can see this event was not just a significant milestone but also a very [...]
Credit union marketers want people to sign up for membership, apply for loans, and increase their deposits, because all three are essential for growth. That’s why your credit union wants to grow wallet share [...]
Branding is hard. For years, I’ve asked credit union marketers, “Why should I bank with you over any other financial institution?” At first, many have unattractive answers, but I’ve seen them go on [...]
If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit union website design. Based on [...]
We’ve all experienced what it’s like to use a website with awful navigation: it’s about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and [...]
Your website is your most important branch. It gets more visitors than any physical location, and it’s where your younger members will most likely go first. That’s why it’s essential that every [...]
It’s spring, the perfect time for cleaning things up. People are giving away their furniture, throwing away their clothes, and dumping everything that doesn’t “spark joy” into a massive pit. But even if [...]
Your website is the front door of your entire credit union. Look at your analytics and you’ll see that it gets far more visits than any of your branches, which makes it one of [...]
What job causes your credit union to hire a website? Famous Harvard professor Clayton Christensen asks a similar question about milkshakes, which has become the most well-known example of his Jobs to be Done theory [...]
