CRMNEXT News Archives

Marketing amid economic changes

Marketing amid economic changes

Every generation of credit union marketers is eventually faced with a changing economy, which requires a promotion of deposits and membership alongside loans. Sure, shares aren’t as glamorous as a new car or house. [...]

The data “ark”: Will CECL save or sink CUs

The data “ark”: Will CECL save or sink CUs

After years of throwing the CECL “Message in a Bottle” back into the ocean, the Credit Union industry now must comply and set money aside from every loan in case things go sour. Is this [...]

Empower your people and reduce the rework

Empower your people and reduce the rework

The right CRM provides an all-in-one solution that helps empower your employees and reduces the rework. Together, those results save time, cut costs, streamline processes, and put your members and customers first.  What is rework [...]

Episode 113: The ”CU That Could”

Episode 113: The ”CU That Could”

If you’re at a small Credit Union and are being told “you can’t” because of your asset size, this podcast is for you. Becky Reed, CEO of Lone Star Credit Union, is proving [...]

How member data is better than money

How member data is better than money

Every credit union has a strong call to action that revolves around people helping people. It’s a noble cause that has served the industry and members everywhere well. What does that mission entail at [...]