A recent Forbes article titled, “The checking account war is over: The fintechs have won” certainly caught my attention. Of course, once I clicked and saw the author was Ron Shevlin I shouldn’t have [...]
Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an [...]
As we enter the time when we start looking ahead to the next year, your credit union strategic plan might be complete, or you plan to work on it very soon. Regardless, you want it [...]
Three in four CMOs are fearing budget cuts in the coming year, according to a new report from Gartner. Rather than spending time worrying and complaining, a whopping 86% of those CMOs are being proactive [...]
Want the easiest way to increase sales by up to 21%, lower turnover rates and increase market share by 25%? If you’re reading this and thinking, ‘This is too good to be true,’ it [...]
If the internet quote is true, Confucius once said, “The man who chases two rabbits, catches neither.” The same is true for the credit union that chases too many ideal members. You will catch none [...]
“Why can’t my team handle anything without me?” This is a question I hear a lot in my work with credit union leaders and through credit union strategic planning events. It’s a question [...]
There is a word that describes credit union leaders who have succumbed to the popular and very alluring notion that ‘the more people we can reach with our credit union marketing, the more we can [...]
Everyone tells themselves lies. These lies hold us back. Having the strength to push forward with truths is essential. Today, I'm joined by Amber Harsin. Amber is the CEO at Prodigy. We have an eye-opening [...]
I recently had the pleasure of presenting some pretty impressive numbers to the marketing strategist team about our client credit union social media marketing. A few things that stood out in my discovery. If you [...]
Or is it? Credit union marketing in general is one of the first things leaders turn to because it’s easy to talk about. We can’t always argue accounting formulas or operational tasks if [...]
If your team breaks out in chills, moans and groans when the phrase “cross-selling” is mentioned, it’s time to re-think some things at your credit union. First, do you have the right team? One [...]
Pushing yourself outside your comfort zone is essential to being a leader.Today, I get over my fear and step outside my comfort zone to interview Evan Leaphart, someone I don't know very well. Evan [...]
Author Ray Bard once said this about the success of organizations: “Every dazzling success is made from four components, and everyone, everywhere has the first two.” Bard says the first is a big idea. “Everyone [...]
Last month I penned an article for CUInsight, and the response was much bigger than I’m used to. I shared these words of advice to credit union marketers and credit union leaders: The problems [...]
