Competitive differentiation and reputation are everything. This is especially true for financial institution brands competing with commoditized products and services that all look the same. So, in this historic time of unrest, how does a [...]
Credit unions with close relationships to their members and communities were made for a time like this. Advertising plans and marketing strategies built for 2020 could not have predicted the current state we’re in. [...]
News not to miss: One credit union CEO’s sudden realization of missing a moment to share gratitude with all employees, members and community partners led to a partnership to give a simple, inspiring campaign [...]
The global COVID-19 pandemic is impacting all of us now, and social distancing is creating more than just operational considerations for workplaces that have transitioned to most or all of their staff working remotely. Employees [...]
For Mennonite Savings and Credit Union (MSCU), a faith-based financial cooperative headquartered in Ontario, Canada, a new name held the hope of connecting faith and values with finances for more families and businesses [...]
Credit unions are increasingly facing two critical obstacles for growth, a steadily aging member base (averaging 47 years old vs. the US national average age of 37.8), and difficulty attracting and retaining younger Millennial [...]
To tell the truth, I wince at some recent articles describing a financial institution’s renaming initiative – and the time, money and expertise that were surely spared on the effort to create their new name. [...]
For Seven Seventeen Credit Union, the data – and listening to members – affirmed that a brand refresh was the right strategy. As Seven Seventeen Credit Union mapped a strategy for growth – encompassing new markets and a [...]
Some financial institutions struggle for years to answer the question of whether their name is a positive brand asset with high equity that could drive growth (“if only it could be marketed better”); or an [...]
As a Millennial employee at a financial branding and marketing agency, I see institutions constantly searching for more customers my age. There’s a great deal of targeted marketing happening: financial institutions use tactics that [...]
At Weber Marketing Group, we unlock brand insights that shape human behavior. We then influence this behavior by crafting emotive creative built on solid strategy formed from intelligence. Pretty cool, eh? I really like this [...]
In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information. For all the [...]
Seventeen. Senior in high school. College is coming. I am a small fish just learning how to fend for myself. I have lived as a child for 17 years, but that is all going to [...]
There is no standardized metric or database in the financial services industry today that measures and quantifies the brand value and ROI of community banks (non-publicly traded) or credit unions. Yet many executives desire to [...]
Despite the recent transformation of financial services branches as digital services explode, the need to differentiate the essence of your brand and communicate relevant product solutions remain vital to user experience consistency and revenue creation [...]
