TruStage News Archives

What is simplicity worth?

What is simplicity worth?

Remember the rise of meal-kit delivery services? Many thought the craze would keep growing, but by the end of 2018, consumers had already begun to lose interest. One reason is many find the seemingly easy [...]

Create a win-win by reducing member anxiety

Create a win-win by reducing member anxiety

Leading consulting firms, such as Forrester and Bain & Co., have long maintained emotions are key in shaping customer experience (CX) perceptions.  Bain reports reducing anxiety as the key emotional element of customer experience in [...]

The digital imperative

The digital imperative

The digital evolution continues to advance at a sometimes dizzying pace. New fintechs seem to appear on an almost daily basis. Meanwhile, successful start-ups are joining forces with established companies, expanding their capabilities and potential [...]

Protect members from scams and themselves

Protect members from scams and themselves

Members willingly give away their personal and financial information and then get tricked into authorizing wires, ACH, plastic card and other types of monetary transactions. Protecting members from themselves is a tricky proposition. Recognizing scams [...]

One foot in the future

One foot in the future

One of my professors used to say, “You’ve got to have one foot in the present, and one foot in the future.” As a CEO, this statement couldn’t be more relevant in today’[...]