Hustle and bustle = Performance that is lackluster
I’ve seen two extremes in my fifteen plus years in the credit union movement. I’ve seen credit union leaders so paralyzed by fear of change that their credit union dies on the vine. [...]
Your Marketing Co News Archives
How is the soil in your meadow?
I am flying solo for this episode and am diving deep into a powerful email that hit my inbox. Join me as I unpack the wisdom it holds and its implications for leadership, culture, and [...]
Ethics in credit union marketing
Always be learning. The moment we think we know it all is the minute we know nothing. Recently, I had the opportunity to attend an event in Atlanta for the marketing agency industry and got [...]
Abandon ship? Why frequency is your brand’s lifeboat
When a credit union leader says they want to do a short run on a campaign, my initial response is, “Are we swimming or treading water?” Unfortunately, too many credit unions are only looking to [...]
Ditch your SWOT and replace it with this
Tradition says that strategy starts with your SWOT analysis. What are the Strengths, Weaknesses, Opportunities, and Threats to your credit union strategy? The longer you have used the SWOT analysis as the basis for your [...]
If you’re feeling stuck as a credit union leader, here’s how to “snap out of it”
I was recently on a flight back from my visit to GAC and had to do something uncomfortable. I had to sit on a different side of the plane. My connecting flight from Atlanta back [...]
What do you need most from your credit union marketing team?
Do you need pretty things, or do you need to meet your goals? In essence, do you need thinkers or doers? Do you need strategy or execution? Or do you need both? You need strategic [...]
Help your team get more stuff done
Is your team brimming with excitement, engagement, and fervor for their roles? Distractions, interruptions, and inefficient workflows can hinder even the most exceptional credit union teams. Surprisingly, we’re quick to turn to perks and [...]
Throat punch! What’s yours?
“What is the throat punch?” That is the first question I always ask my team as we’re working on a creative brief for a client. First, you’re likely wondering, “What in the world [...]
Five reasons your credit union marketing must target an ideal member persona
If the internet quote is true, Confucius once said, “The man who chases two rabbits, catches neither.” The same is true for the credit union that chases too many ideal members. You will catch none [...]
The No. 1 question for your next credit union board meeting
Often, when the waters are still and things seem to be going well, I like to stir the pot of the credit union boards we work with to avoid getting into a sense of false [...]
Lessons learned from a legacy of leadership with guest Nick Wodogaza
I have really been looking forward to today’s conversation for a while! I am so excited to have former “retired” CEO Nick Wodogaza on the show this week to talk all about the awesome [...]
The power of personal development
Let’s get real: You’ve hired people at your credit union that didn’t work out. Some were never the right fit, while others lost something over time. I’m reminded of when one [...]
Why your credit union marketing strategy is failing – or is it?
Oh, the frustration! An increased budget. An innovative strategy. Hopeful execution. And then… nothing. Sometimes, it results in denial, and other times, it results in doubling down on the failing strategy, hoping a little more [...]
Our credit unions aced 2023
Loan demand was strong last year. Deposits were elusive. But that’s not news to you. That was the overall story for most credit unions in 2023. For more than 10 years, we have collected [...]