Your Marketing Co News Archives

The number of Fs your credit union makes

The number of Fs your credit union makes

There’s evidence to suggest a cooling economy. Economists point to GDP growth that is limping at a slow pace. Even the Credit Union National Association is predicting “slower economic growth, more uncertainty and more [...]

Bigger isn’t always better

Bigger isn’t always better

Giants aren’t always as invincible as we think they are. Many times, the qualities that appear to give them their strength are the sources of their weakness as well. This was the central theme [...]

Hispanic marketing in 2020

Hispanic marketing in 2020

Hispanics account for the fastest and largest growing community in the United States according to Snapshot of the U.S. Immigration in 2019 by the National Conference of State Legislatures (NCSL). The Hispanic market has [...]

New ways to add value for your membership

New ways to add value for your membership

I’m kind of an app freak. Well, really, I am a rebate, savings, make some money on the side app freak. I love them. My obsession began a few years ago when I was [...]

What are you scared of?

What are you scared of?

“We’ll do more to avoid pain than to gain pleasure.” Whether we’re talking about our personal experiences or professional endeavors, this insightful quote from Tony Robbins rings true. Think about your life at [...]

Credit unions and corporate social responsibility

Credit unions and corporate social responsibility

During one of our credit union brand development projects, the topic of corporate social responsibility arose, and I got push back from the CEO. “It seems like every organization says they are giving back to [...]

Who are you talking to?

Who are you talking to?

Are you more George Michael or Lady Gaga? Maybe Rolling Stones or Blake Shelton? These can be fun questions to answer, but at the end of the day, it doesn’t matter who you are [...]