Strum News Archives

Respectfully. Yours.

Respectfully. Yours.

For Seven Seventeen Credit Union, the data – and listening to members – affirmed that a brand refresh was the right strategy. As Seven Seventeen Credit Union mapped a strategy for growth – encompassing new markets and a [...]

Millennials for a jargon-free banking world

Millennials for a jargon-free banking world

As a Millennial employee at a financial branding and marketing agency, I see institutions constantly searching for more customers my age. There’s a great deal of targeted marketing happening: financial institutions use tactics that [...]

The art and science of brand balance

The art and science of brand balance

At Weber Marketing Group, we unlock brand insights that shape human behavior. We then influence this behavior by crafting emotive creative built on solid strategy formed from intelligence. Pretty cool, eh? I really like this [...]

In search of member value

In search of member value

In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information. For all the [...]

The personalization of data builds brand loyalty and profit

The personalization of data builds brand loyalty and profit

Being all things to all people is stifling many financial institutions ability for achieving market distinction, tailored brand experiences, digital evolution or personalization. Today, successful marketing results require identifying, nurturing and targeting your fastest growing, [...]

Engaging your digital consumer

Engaging your digital consumer

First impressions are important. From a first date, to trying a new restaurant, one lousy encounter can be the deal breaker for a second chance. This same logic goes for a company’s online experience – [...]

My top ten takeaways from #SIC17

My top ten takeaways from #SIC17

The Seattle Interactive Conference bills itself as “an annual event celebrating the convergence of online technology, creativity, and emerging trends in one of the world’s most innovative cities.” This year, several of my colleagues [...]

Remarkable Credit Union Podcast: Targeting for growth

Remarkable Credit Union Podcast: Targeting for growth

Cameron Madill, CEO of of PixelSpoke and host of The Remarkable Credit Union Podcast, sat down with Weber Marketing Group's Ben Stangland and Charlotte Boutz-Connell to discuss how credit unions should define their target audiences [...]