On The Mark Strategies News Archives

There’s a difference between strategy and execution

There’s a difference between strategy and execution

What’s the difference between a successful planning session and an unsuccessful planning session for your credit union or bank? Execution. Execution makes all the difference. As strategic planning season gears up for financial institutions [...]

Name that brand tune

Name that brand tune

If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union [...]

Strategic planning traps

Strategic planning traps

Many credit union and bank executives dread strategic planning. It’s the same routine year after year, and decisions made at the strategic planning session are rarely addressed again until the next session…a year [...]

Let’s taco-bout Burger King

Let’s taco-bout Burger King

Burger King (BK) announced it is adding tacos to its menu. The second largest fast food chain in the world, with a menu that consists primarily of burgers and chicken sandwiches, is going rogue and [...]

Seven lessons for millennials in leadership

Seven lessons for millennials in leadership

Millennials get a bad rep just about everywhere. If you’re a Millennial on your credit union or bank’s leadership team, then you’re well aware of the uphill battle you fought to get [...]

Brand gaps from the Grand Canyon

Brand gaps from the Grand Canyon

A brand gap is any difference between what your credit or bank says it does and what it actually does. There are three types of brand gaps. Mark walks you through each of these brand [...]

Michael Myers: Brand ambassador champion

Michael Myers: Brand ambassador champion

When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors. That is to say, every employee from the CEO on down serves as a [...]

How well can your employees communicate?

How well can your employees communicate?

Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal [...]

The best way to gain a member

The best way to gain a member

I came across a quote on Twitter recently that really resonated with me. “The best way to gain a customer is to not lose one you already have.” Let that sink in for just a [...]

He stunk at marketing…until he didn’t

He stunk at marketing…until he didn’t

Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, [...]

Brand Smack: The origami toothbrush flower

Brand Smack: The origami toothbrush flower

A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean [...]