On The Mark Strategies News Archives

He stunk at marketing…until he didn’t

He stunk at marketing…until he didn’t

Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, [...]

Brand Smack: The origami toothbrush flower

Brand Smack: The origami toothbrush flower

A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean [...]

Proactive planning vs. reactive planning

Proactive planning vs. reactive planning

Successful relationships require proactivity. If I don’t proactively schedule time with my wife, our relationship suffers. Successful health requires proactivity. If I don’t proactively plan nourishing meals, my overall health suffers. Successful leadership [...]

The next big thing: An interview with Randy Harrington

The next big thing: An interview with Randy Harrington

I had the opportunity during CUNA’s Marketing & Business Development Council’s Conference to chat with Randy Harrington, the CEO and founder of Strategic Arts & Sciences. I’ve known Randy for multiple years [...]

Five tips to implementing omni-channel marketing

Five tips to implementing omni-channel marketing

“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings [...]

Millennial Generation: Overhyped or just right?

Millennial Generation: Overhyped or just right?

Millennials. Millennials, Millennials, Millennials. Oh, did I forget to mention, Millennials? There they are, seemingly in every news story expose about politics, economics, social media, you name it. If there’s anything the Millennial Generation [...]

The one question that will raise your bottom line

The one question that will raise your bottom line

What are you passionate about? That’s a question my daughters would hear often when they were deciding where to go to college, what to study and what job to take. (Clearly, asking the question [...]

Make your marketing memorable

Make your marketing memorable

You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the [...]

Five ways to prepare for the coming recession

Five ways to prepare for the coming recession

I’m an optimist—even in the midst of challenging times I do my best to stay positive. However, there is a looming negative cloud on the horizon we in financial services must address: the [...]