Strum News Archives

Is your brand in need of a check up?

Is your brand in need of a check up?

Is your credit union’s brand in great shape and driving growth? Or are you feeling growing pains and cultural disconnection? We’ve learned a financial brand’s wellness (and the culture that lives it [...]

3 Questions with Strum’s Rachel Jarvinen

3 Questions with Strum’s Rachel Jarvinen

CUInsight Publisher & CEO Lauren Culp is joined by Rachel Jarvinen, Client Success Manager at Strum for a quick interview with just 3 questions about Customer Data Platforms… Three questions: (0:26) What is a [...]

Video storytelling wins engagement

Video storytelling wins engagement

Video is a high value and sorely underutilized marketing tactic, especially in the financial services market. Particularly for credit unions, which have amazing stories to tell, video can show – not just tell – your brand proposition. [...]

The human effect of merger escalation

The human effect of merger escalation

According to NCUA’s 2022 Q3 Merger Activity and Insurance Report, in the first three quarters of 2022, 134 consolidations have been approved by the federal agency, compared to 117 last year. And 58 mergers [...]