Just as brand strategy informs creative decisions, your name informs your logo design. Your logo visually broadcasts your name’s significance and symbolically implants the name in consumers’ minds. That means creating a logo out [...]
Many institutions are submitting consultation requests for community bank and credit union strategic planning sessions this fall. As dates fill up, the conversations become increasingly centered around the calendar…what dates work and what dates [...]
On April 8, 2024, a total solar eclipse was visible in parts of the United States. The eclipse clocked in at just over four minutes, but some local governments declared disaster declarations due to the [...]
We all love formulas. Here’s a good one: Your Employees = Your Brand = Your Experience I’m no math expert, but we could even shorten the formula to: Your Employees = Your Experience One bad experience [...]
It’s true! Your community bank or credit union vision is something meant to inspire each and every employee. It provides that crucial “why” someone needs to passionately perform their job. But far too often, [...]
Easter egg hunts are always a blast. Whether you’re searching for carefully dyed eggs or plastic canisters with candy inside, the appeal is the same: you find something special in a normal environment. Unfortunately, [...]
When you think of community bank or credit union marketing, think ABM. ABM, or “Always Be Marketing,” should be one of the primary rules you live by when promoting your community financial institution. Marketing can’[...]
Long stereotyped as the “TikTok Generation,” Gen Z maybe seems silly and forever young to some. But the oldest members of Gen Z are purchasing vehicles, buying homes and having kids. In other words, they [...]
Every March, the frenzy of the NCAA basketball tournament grips the nation. It’s a time when underdogs and giants compete on the same stage, viewers meticulously analyze brackets and fans scrutinize every play. This [...]
It’s one of the most beautiful times of year. Patches of green are sprouting back up, and vibrant blossoms are signaling an end to their long winter rest. The most well-kept gardens are sights [...]
There are plenty of community bank and credit union consumer experience training options out there nowadays. But not all of them provide the same value. Many are off-the-shelf, cookie cutter options that don’t cater [...]
Spring Break is nearly here for many families, and in an industry that’s so often go, go, go…it’s a good reminder to hit pause. Leaders are people in desperate need of a [...]
What’s holding you back during your community bank or credit union strategic planning session? Not strategically (although that’s important, of course). Personally. Are you sharing everything you’re thinking? Probably not. Fear of [...]
The GAC is one of the biggest events in the credit union industry. It inspires passion and innovation, drawing credit union leaders from all across the country to experience it. Everyone’s there. “Are you [...]
Running a community financial institution sometimes feels like a race. You’re hurrying to put out fires, you’re rushing to get daily tasks done and you’re still tackling strategic hurdles in the midst [...]
