Make a sizzle reel that spices things up
Videos are today’s most wonderful marketing tool…as long as they’re exciting. And some of the most exciting videos out there are sizzle reels. What’s a sizzle reel? It’s a short [...]
On The Mark Strategies News Archives
Join the mafia
Even if you’re not a football fan, you no doubt heard about Damar Hamlin (jersey #3) — the Buffalo Bills safety who collapsed on the field during a game on January 2, 2023. Football is [...]
Does your institution work like an airplane?
People see and do things in different ways. Maybe that’s obvious, but in many workplaces, it doesn’t seem obvious. What do I mean? Well, you might have someone who loves coming up with [...]
What compelling copy looks like (Part Two)
Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important. That’s why we’re back with Part Two of “What compelling copy looks like.” [...]
Great speakers make an impact
It’s a historical fact – great speakers change people’s hearts and minds. Just look at Dr. Martin Luther King Jr.’s “I Have a Dream” speech. Even watching the speech today causes a sense [...]
Three marketing tips for 2023
January is one of the best months of the year. Fresh starts. New goals. Yearly predictions. The challenge, of course, is that by February fresh starts stall, new goals miss, and predictions fail. But when [...]
Need a resolution? Add some pillars to your credit union
There are all sorts of resolutions out there – fitness, travel, reading more books, finally doing that renovation – and on and on it goes. And maybe your credit union is in need of a resolution too. [...]
The 52-week social media challenge
Have you heard of the 52-Week Savings Challenge? It’s a pretty popular resolution idea in financial circles this time of year. It asks people to save one dollar during week one, two dollars during [...]
Logos and taglines and brands…oh my!
Oh my indeed! These three words are simple to understand on the surface, but they’re as deep as an ocean once you put them into practice. You might be thinking, “How are some fancy [...]
Make your institution’s resolutions more than words on paper
2023 is right around the corner, and you know what that means – it’s time to make your resolutions. And resolutions are great…even if they’re easy to set aside by February (insert joke [...]
The not-so-secret sauce to success
As we quickly approach the end of 2022 (where did the time go?), you likely need a break to catch your breath and reflect on all you accomplished this year. But right after you take [...]
Consensus is dangerous
Look around. Everywhere you look, there’s someone else. A person. People. Many people. Ask them anything. Ask them about their favorite sports team, the best season of the year or the color of the [...]
What compelling copy looks like (Part One)
Copywriting is hard. But more importantly, copywriting (if done right) creates a distinct brand voice. As copywriter Ann Handley says, “In an online world, our words are our emissaries; they tell the world who we [...]
What’s in a name? A lot, actually.
As any parent will tell you, a baby’s name is important. And the process might be…long, to say the least. The parents make lists, have disagreements and after much exploration and compromising, name [...]
Seeing is engaging
I’m inside credit unions and community banks a lot. All year long, coast-to-coast, small institutions, large institutions, simple and complex. One common question I’m often asked regardless of the size or complexity of [...]