On The Mark Strategies News Archives

Make a sizzle reel that spices things up

Make a sizzle reel that spices things up

Videos are today’s most wonderful marketing tool…as long as they’re exciting. And some of the most exciting videos out there are sizzle reels. What’s a sizzle reel? It’s a short [...]

Join the mafia

Join the mafia

Even if you’re not a football fan, you no doubt heard about Damar Hamlin (jersey #3) — the Buffalo Bills safety who collapsed on the field during a game on January 2, 2023. Football is [...]

Does your institution work like an airplane?

Does your institution work like an airplane?

People see and do things in different ways. Maybe that’s obvious, but in many workplaces, it doesn’t seem obvious. What do I mean? Well, you might have someone who loves coming up with [...]

What compelling copy looks like (Part Two)

What compelling copy looks like (Part Two)

Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important. That’s why we’re back with Part Two of “What compelling copy looks like.” [...]

Great speakers make an impact

Great speakers make an impact

It’s a historical fact – great speakers change people’s hearts and minds. Just look at Dr. Martin Luther King Jr.’s “I Have a Dream” speech. Even watching the speech today causes a sense [...]

Three marketing tips for 2023

Three marketing tips for 2023

January is one of the best months of the year. Fresh starts. New goals. Yearly predictions. The challenge, of course, is that by February fresh starts stall, new goals miss, and predictions fail. But when [...]

The 52-week social media challenge

The 52-week social media challenge

Have you heard of the 52-Week Savings Challenge? It’s a pretty popular resolution idea in financial circles this time of year. It asks people to save one dollar during week one, two dollars during [...]

Logos and taglines and brands…oh my!

Logos and taglines and brands…oh my!

Oh my indeed! These three words are simple to understand on the surface, but they’re as deep as an ocean once you put them into practice. You might be thinking, “How are some fancy [...]

The not-so-secret sauce to success

The not-so-secret sauce to success

As we quickly approach the end of 2022 (where did the time go?), you likely need a break to catch your breath and reflect on all you accomplished this year. But right after you take [...]

Consensus is dangerous

Consensus is dangerous

Look around. Everywhere you look, there’s someone else. A person. People. Many people. Ask them anything. Ask them about their favorite sports team, the best season of the year or the color of the [...]

What compelling copy looks like (Part One)

What compelling copy looks like (Part One)

Copywriting is hard. But more importantly, copywriting (if done right) creates a distinct brand voice. As copywriter Ann Handley says, “In an online world, our words are our emissaries; they tell the world who we [...]

What’s in a name? A lot, actually.

What’s in a name? A lot, actually.

As any parent will tell you, a baby’s name is important. And the process might be…long, to say the least. The parents make lists, have disagreements and after much exploration and compromising, name [...]

Seeing is engaging

Seeing is engaging

I’m inside credit unions and community banks a lot. All year long, coast-to-coast, small institutions, large institutions, simple and complex. One common question I’m often asked regardless of the size or complexity of [...]