CUES News Archives

Pairing security and convenience in the contact center

Pairing security and convenience in the contact center

Every call a customer or potential customer makes to a financial institution is an opportunity to make a good impression—or an awful one. As competition grows ever fiercer and prospects become more demanding, maintaining [...]

March by the numbers

March by the numbers

We have a very full issue to share with you this month, and I love it all. So, instead of focusing on one article, I’m highlighting interesting numbers from each. 17: The number of [...]

Digital marketing success stories

Digital marketing success stories

Credit unions possess massive amounts of data, notes Preetha Pulusani, CEO of DeepTarget, a digital marketing company based in Madison, Alabama. “This data allows AI (artificial intelligence) and ML (machine learning) models to continually learn [...]

Tech Time: The promise of AI

Tech Time: The promise of AI

If there are kids in your life (or even some adults—we don’t judge), you may have heard of the open world sandbox game Minecraft. You start with nothing—gathering some basic raw materials [...]

The basics of a core conversion

The basics of a core conversion

After months of demos, asking questions and reviewing different systems, your credit union has finally decided on a new core! Congratulations! Now the “real” work begins. A. Manage the Data If your credit union hasn’[...]

Lending Perspectives: ‘Geeks’ wanted

Lending Perspectives: ‘Geeks’ wanted

If your team members obsess over these four key factors, they’ll help drive your credit union’s future. As the self-professed lending geek at Ent Credit Union, I know there are many reasons why [...]

Mind the pay gap

Mind the pay gap

​​​​​​​Understanding women’s financial lives is the first step to ensuring equal pay. Growing up, my mother told me that I could be anything I wanted to be. The world was my oyster—there were [...]

The board portal wish list

The board portal wish list

The board shouldn’t be “in the weeds” of analyzing possible board portal products. But the board can help management with product selection by setting out its vision and needs for what it would like [...]

Empathy lays the foundation for leading a team

Empathy lays the foundation for leading a team

At this moment, the most important soft skill for credit union leaders is empathy. According to Oracle, Workplace Intelligence, 70% of the global workforce says the past year has been the most stressful year of [...]