Storytelling in marketing is exactly what it sounds like: the action of telling a story. Freytag’s Pyramid is used in many plays and films, with an exposition, rising action, climax, falling action and a [...]
In 1909, Alphonse Desjardins formed the first credit union in the United States and introduced into history the idea of the cooperative financial institution – or a financial institution owned and operated by its members. This [...]
Insights from a recently released white paper, Decision Guide: Full-Service Versus In-House Processing: Your Credit Union’s Complete Guide to Picking the Perfect Plan and Avoiding Possible Pitfalls, and case study, In-House Credit Card Processing: [...]
Credit unions have long prided themselves on their mission to provide the highest quality offerings to their members. Nowhere has this philosophy been more clear-cut than in credit unions’ commitment to maintain lower fees as [...]
One-third of all U.S. citizens are currently members of a credit union. However, most have little to no idea what a credit union actually is and cannot correctly articulate how a credit union differs [...]
Credit unions have access to an enormous trove of analytical inputs that can help them better understand their own members’ purchasing behaviors. After all, we need only crunch checking account, debit card and credit card [...]
The 2016 presidential campaign featured considerable debate around the degree of regulation in the U.S. financial services system. One of the campaign’s most vocal critics, particularly of the regulatory structure imposed by the [...]
Insights from a recently released white paper indicate that analyzing card usage during peak spending periods can tell an interesting and actionable story to issuers. The white paper can be downloaded in its entirety here. [...]
Running enthusiasts and credit union activists, as well as those wanting to check one of Washingtonian Magazine’s “things to do in Washington, D.C.,” off their bucket list, will all converge in the nation’[...]
The article below is a condensed version of a chapter from The CISO Journey: Life Lessons and Concepts to Accelerate Your Professional Development, a book by Gene Fredriksen scheduled for publication in March 2017. What [...]
As credit unions offer more services that must be supported by their front-line teams, the business of supporting members across a diverse range of financial products becomes increasingly complex. And while the availability and usage [...]
The recent highly publicized news about unauthorized account openings by staff members at a large national bank reminds us of the benefits of an experienced and empowered Enterprise Risk Management (ERM) practice. A more risk-informed [...]
When Consumers Credit Union (Lake County, Ill., $930+ million assets) wanted its recent Visa Signature® credit card upgrade offer to stand out from the crowd, it partnered with PSCU’s Advisors Plus for the marketing [...]
Every day, somewhere in the credit union industry, a credit union, CUSO, league, or trade association welcomes a new employee. For many of these new additions to the extended credit union family, their onboarding may [...]
For the past six years, small businesses have been given a big opportunity every November. The movement, otherwise known as Small Business Saturday, produces pride in shop owners and a sense of community in consumers. [...]
