Strum News Archives

Purpose-driven brands matter more than ever

Purpose-driven brands matter more than ever

Purpose-driven branding is becoming increasingly more important, as people more intentionally seek brands that have a purpose beyond profit – brands that stand for something, and act on their shared values and beliefs. As big brands [...]

5 success factors for digital transformation

5 success factors for digital transformation

Digital transformation is one of the most important initiatives that a financial institution can undertake in order to stay competitive. However, many credit unions and banks struggle with achieving success with their digital transformations. In [...]

3 Questions with Strum Agency’s Josh Streufert

3 Questions with Strum Agency’s Josh Streufert

CUInsight Publisher & CEO Lauren Culp is joined by Josh Streufert, Creative Director & Principal at Strum Agency for a quick interview with just 3 questions... Three questions: 1. (0:29) Why are some brands [...]

The dangers of misidentifying your best members

The dangers of misidentifying your best members

Every credit union feels they understand their best members. But, in truth, your best members are often the most difficult to understand.  High-value members often have several products, use different channels over longer periods of [...]