Can a credit union with nearly 500,000 members and $9 billion in assets still authentically serve its local community? As consolidation trends continue and asset size is increasingly seen as a key indicator of [...]
Everywhere you look, you’re encouraged to follow the data, rely on the data, listen to the data. We get it. Data is an incredibly valuable and powerful tool. It can make a huge difference [...]
If you’re like most of us, you find cryptocurrency a bit… well, cryptic. While we’re intrigued, we’re also uncertain—and even moreso after the recent crypto crash. Credit unions have been watching [...]
In my early days of working with credit union clients, I attended my first credit union trade show in my capacity as a board member. As I mingled with other attendees and went to sessions, [...]
We often associate “innovation” with paradigm-shifting breakthroughs that disrupt entire industries. But most of the time, innovation is incremental. Or as Ben Maxim, VP of Digital Strategy & Innovation at MSUFCU, puts it, innovation consists [...]
Are we happy? I’m guessing that question has confounded humans from the first moment we were able to catch our breath and ask that question. For the last decade, we’ve had a semi-definitive [...]
What do credit union marketers have to do with employee retention and engagement? A lot, according to Teshia Davis, VP of People at SECU. Teshia joins our Remarkable Credit Union podcast to talk about how [...]
You belong to, work at, or partner with a credit union (or some combination of the three). You believe in the difference credit unions can make. And you can reel off the credit union cooperative [...]
Is challenging the status quo the new status quo? Chad Helminak, Director of Programs & Impact at the National Credit Union Foundation, certainly thinks so. He joins The Remarkable Credit Union podcast to talk about [...]
As I started to write this story, my thoughts were focused on the many ways the uncertainties of Covid have impacted credit union marketing efforts over the past few years. But I soon discovered great [...]
We’ve all seen the “Big Check” photos. Credit unions commonly post them to their websites and social media accounts to demonstrate their commitment to the community. While these photos are a nice way to [...]
It’s been a rough start to another uncertain year. If there’s anything we can count on, it’s that all of us are hungry for meaningful connection. For all its challenges and potential [...]
Think back to the last customer service call you made that left you gritting your teeth or groaning in frustration. Now think back to a call where the person on the other end of the [...]
It’s hard to say if credit unions are “winning” when it comes to financial coaching and education. There are certainly a lot of great resources out there, but are they inspiring behavior change? Are [...]
There’s nothing like a story to make you lean in, listen up and pay a bit more attention. Branding experts have been encouraging companies to tap into the power of storytelling for years. And [...]
