Your Marketing Co News Archives

The biggest goal for 2019

The biggest goal for 2019

Last year at this time, I was expecting 2018 to be the year that I started reading more. So, I stacked the odds in my favor by ordering several books from Amazon—some for enjoyment, [...]

Quick wins

Quick wins

The clichés above, we’ve all heard them. They are the sayings that make us drop a token in the slot machine or roll the dice at the craps table while attending an industry [...]

3 branding lessons for 2019

3 branding lessons for 2019

By now your credit union or community bank’s strategic plan is ready for the New Year. Hopefully, it’s a plan to help you close the gap and hold you and your team accountable – [...]

Do You Hear What I Hear

Do You Hear What I Hear

On Saturday mornings during the Christmas season, you can usually find me in my office streaming my favorite Christmas classics and whittling away at the last of my weekly to-do list. One of the items [...]

Being data driven…

Being data driven…

Raise your hand if your credit union is using data. WOW! Like 85% of you! (I have great virtual vision). Now, how many of you know why you are using it? Who knows what you [...]

An unbroken brand promise

An unbroken brand promise

Ask a credit union or community bank about their consumer base, and it starts out like a snappy joke: A well-educated, retired woman walks into a financial institution. She’s somewhere between 55 and 70. [...]

Be careful about making assumptions

Be careful about making assumptions

To the people inside your credit union, everything feels familiar. They know the lingo. They’re used to the routines. They are in their comfort zone, and they like it. So, why is that a [...]

Seeing the value

Seeing the value

The time has come again—time to launch that new promotion. You’ve put on your best creative hat, scheduled the meetings, and now hope the brainstorming sessions yield some unique ideas. It could be [...]

The multicultural movement of YouTube

The multicultural movement of YouTube

As the push to (rightly) include a wider variety of people and perspectives continues to make its ways through film, television, and print, what we’re already seeing on our computers and smartphones is making [...]

Not so enchanted mirror

Not so enchanted mirror

Mirror, Mirror, on the wall, who is the fairest of them all? What if your fairness as a leader was the quality being measured instead of beauty? Leadership is always a challenge and our own [...]

3 tough rules for finding a rebrand agency

3 tough rules for finding a rebrand agency

How important is your brand? It’s an impression of you and your financial institution. We’re talking about the essence of your credit union or community bank. Yeah, it’s pretty essential alright. And [...]

Killing the leadership crazy cycle

Killing the leadership crazy cycle

Task saturation. It runs deep in every organization. It’s a topic that has come up in every strategic planning session we’ve conducted this year. When we start identifying things that can hold us [...]