WOMMNext- Day two download
Day Two of WOMMNext was a full day, so it’s hard to pull just three takeaways to share with you. However below are the top three I feel could help inspire you to make [...]
Your Marketing Co News Archives
WOMMNext- Day one download
I preach loud and often that we need to take more time to attend conferences outside of our industry and see what other successful brands are doing with their marketing. Inn taking my own advice, [...]
Credit unions in the Twilight Zone 4: Technology invading
Respectfully submitted for your perusal - a Kanamit. Height: a little over nine feet. Weight: in the neighborhood of three hundred and fifty pounds. Origin: unknown. Motives? Therein hangs the tale, for in just a [...]
More bang for your (internet) marketing buck
We’re now working with our clients to update their websites to become more in tune with what consumers need in 2014. One question they often ask is: “do we get anything from our website?” [...]
Bad marketing: A glimpse in the mirror and a kiss on the rear
By: Bo McDonald When I look in the mirror in the morning, chances are I see a different person than you do. The same thing happens when you describe your brand. You probably imagine something [...]
Marketing done the George Carlin way
By: Bo McDonald You may think by the title of this article that I’m going to refer to the infamous “Seven Dirty Words” never to be broadcast. An airing of George Carlin’s bit [...]
Gwyneth Paltrow: A marketing genius, kind of.
By: Bo McDonald Last week actress Gwyneth Paltrow announced her separation from musician husband Chris Martin on her website “GOOP.” Her statement began as you would expect: “It is with hearts full of sadness that [...]
Stop rearranging deck chairs on the Titanic
By: Bo McDonald I’ve had the pleasure of hearing Neen James speak on several occasions. Just last week, Neen, a productivity expert, was the closing speaker at a marketing conference I was also invited [...]
Imperfect art leads to lesson in marketing
By: Bo McDonald Several years ago on a hot July afternoon I was browsing the many art galleries that line Royal Street in the French Quarter of New Orleans. Several artists and gallery managers exchanged [...]
Credit unions in the Twilight Zone 3: The tools of conquest
Years ago when I was getting into the credit union industry one of the first blogs I wrote was based on a Twilight Zone episode. Fast forward to 2014. The thoughts from that post are [...]
Brand preception vs marketing reality
By: Bo McDonald Most of our clients are from the financial industry. But I often hire team members from outside of the business. Why? Because they bring a fresh perspective that helps keep our message [...]
Three words that are stifling growth and why you should banish them
By: Bo McDonald There are three words that are banished from the vocabulary inside the YMC office. When they are muttered, even quietly to oneself, there’s a good chance that I’ll get onto [...]
One thing you can do today to better your brand
What did you want to be when you grew up? Seems like an odd way to kick-off a presentation. But that’s how I started several conference speeches last year. I find it a good [...]
Credit unions in the Twilight Zone 2: A dying place for dying people
An elderly gentleman walks with a spring in his step as he thinks he’s leaving a rest home filled with “old” people. His son drives up with the news the man won’t be [...]
Winter weather word of mouth marketing
We’ve had a pretty rough winter so far all over the United States. Those who live in the Northeast know that within 24-hours of a big storm, store shelves are emptied of bread, milk [...]