The credit union website development process sounds quite intimidating, especially if you lack an IT background. Words like “programming” and “code” make the process seem completely inaccessible. But don’t let it scare you! You [...]
There’s nothing quite like a Thanksgiving feast. The turkey, the potatoes, the stuffing, the cranberry sauce, the sides – your mouth waters just thinking about it! But your bank and credit union marketing is a [...]
Empathy is the bedrock of why credit unions and community banks serve consumers. You understand people and provide them with opportunities not every financial institution offers. But do you know what members or customers experience [...]
One picture is worth a thousand words.” – Fred R. Barnard Your imagery says as much about you as your copy does. The style. The fonts. The arrangement of objects. It all relays important messages to [...]
Military service instills leadership qualities in ways few other areas of life can. Real life-or-death situations, real sacrifices and real moments of courage showcase what it means to lead others through the toughest scenarios. Of [...]
Most of the On The Mark Strategies team are lifelong Texas Rangers fans local to the DFW Metroplex…so it’s not surprising to know we obsessively watched the World Series this year. But no [...]
Deposit growth issues come up frequently in strategic discussions with credit union leaders this year. One client even described the battle for deposits as “hand-to-hand combat.” Members and potential members simply have less deposits in [...]
No, I don’t mean "fast." Bank or credit union strategic planning takes time. Planning is more than a day on the calendar, and your plan is more than a dusty document to stick on [...]
You can almost smell it…the turkey, the stuffing, the pumpkin pie. All things you want to weigh down your plate. But before you get to feast, your plate is full of something else – work. [...]
Monsters. They fill your favorite books, movies and mythological stories. From Dracula to the Alien to Medusa, there are plenty of monsters to fear. But the scariest monsters out there are the ones attacking your [...]
Credit union leadership training is a hot issue right now, and it should always be a hot issue. After all, your credit union’s future depends on it. A sizeable portion of credit union mergers [...]
You probably just read that title and had horrified flashbacks to high school mathematics, but don’t worry…there aren’t any complicated equations here. Bank and credit union brand trigonometry is quite simple to [...]
You’re squarely in the middle of a really busy season! I know what you’re thinking: when is it not a busy season in your industry? For many credit unions and community banks, the [...]
Social media video is all the rage nowadays. TikTok is maybe the best example of the social media video craze, but it’s not the only one. Instagram has reels. YouTube has shorts. And Facebook [...]
Digital transformation means a lot of things, from optimizing your core and products for a digitally native audience to enhancing cybersecurity to fight emerging digital threats. And there’s absolutely nothing wrong with tackling those [...]
