Last month I penned an article for CUInsight, and the response was much bigger than I’m used to. I shared these words of advice to credit union marketers and credit union leaders: The problems [...]
Multibillion-dollar credit unions have the luxury of playing the numbers game and not having to hyperfocus on an ideal member. Those credit unions have the scale and the resources to truly serve as a community [...]
A leader's root system is what makes them the leader they are today. Our root systems tell us what to do, how to react, communicate, and think about things. It's not a choice. It's how [...]
What are your expectations for your credit union marketing team? If your credit union is like most organizations, marketing is taking on a more strategic role, moving from traditional roles such as brand and advertising [...]
When new leaders come into an organization, it can cause a lot of fear. It's important to keep your head down and worry about what you can control. Today, I'm joined by Bob Quick, a [...]
A class of goods identified by name as the product of a single firm or manufacturer or a characteristic or distinctive kind. That’s the tired definition of brand from Merriam-Webster. That’s fine, and [...]
Rates! Low fees! Loans! Products and pricing are the focus of most credit union advertising messages. We have this loan at this rate. We have good service is another oft-used message in some form or [...]
“The only thing standing between you and outrageous success is continuous progress.” — Dan Waldschmidt, business strategist Often during our marketing calls, a credit union leader will stress the importance of boosting team engagement. Be it [...]
Fear of change is a part of being an accidental leader. And if we're not faced with change and fear, there's probably a problem.Today, I'm joined by James Robert Lay, CEO of Digital Growth [...]
We need new members! It’s a cry I hear often from credit union leaders, but when I ask why they aren’t attracting new members with their credit union marketing, there is never a [...]
You’re faced with a new challenge at your credit union. You see the obstacle, but you can’t identify the right solution. You start doing some digging. You find some podcasts, blogs and white [...]
To be a great leader, you first have to lead yourself. You have to focus on yourself as a person and understand your traumas and your past. Today, I'm joined by Mary Jane Walsh, life [...]
One of the top questions my team and I are asked regularly is, “Should we be on social media?” The obvious answer is, yes. The bigger question is which platforms should your credit union be [...]
After helping hundreds of credit unions get unstuck over the last 15 years, I’ve started to notice and document trends. How did this credit union get stuck? What was the pivotal point that got [...]
"No man ever steps in the same river twice, for it's not the same river and he's not the same man." This quote from Heraclitus illustrates that in both life and business you can't go [...]
