On The Mark Strategies News Archives

What you should know about the credit union naming process

What you should know about the credit union naming process

Names are important for so many reasons. But despite their importance, many credit unions don’t undertake name change projects. Why? One reason may be the credit union naming process intimidates them. It seems like [...]

Don’t put credit union marketing on the back-burner

Don’t put credit union marketing on the back-burner

Times are tough – that’s for sure. Inflation rates are rising again, fueled by skyrocketing gas prices. Rate hikes don’t seem to end. And a recent report shows American household income actually dropped by [...]

Top three credit union website time wasters

Top three credit union website time wasters

One resource everyone lacks these days is time. Your current members or customers are short on time. Potential members or customers are short on time. And you are short on time. This reality is especially [...]

You need to do credit union strategic planning

You need to do credit union strategic planning

Credit union strategic planning season is upon us, and now is the time to step back from all the noise, review the terrain and hear from your stakeholders about what’s next. Some important questions [...]

Top industry news to know during credit union strategic planning

Top industry news to know during credit union strategic planning

Between strategic planning, budgeting and accomplishing yearly projects…you might not have time to read the news. Still, industry news is vitally important. It contributes to your professional growth. It provides insight into future trends. [...]

The most neglected part of your credit union workflow

The most neglected part of your credit union workflow

Every part of your community bank or credit union workflow is important…but it doesn’t feel that way. Some functions get more credit than others. Some talents are dismissed as time-wasting tactics. By far, [...]

Don’t let AI steal your credit union brand

Don’t let AI steal your credit union brand

“Emotions are an essential part of human intelligence. Without emotional intelligence, artificial intelligence is incomplete.” —Amit Ray As you can guess by the title, ChatGPT did not write this article. Everywhere you turn, there is [...]