Trellance News Archives

Knowledge is power

Knowledge is power

During my recent presentation at Trellance’s Payments Academy, I spoke about the importance of embracing thought leadership in building a personal brand. I challenged the attendees to ask themselves, “What do I want to [...]

Pursuing differentiation and the affluent cardholder

Pursuing differentiation and the affluent cardholder

It’s no surprise that card issuers are pursuing the affluent consumer with their credit card offerings. These cardholders generally contribute 60% more spend than non-affluent cardholders and their monthly spend is 3.6X greater [...]

To pay or to be paid, that is the answer

To pay or to be paid, that is the answer

Using a debit card to pay a merchant, in a store or online, is standardized and intuitive. But getting paid is neither. Receiving and depositing a check, getting the money “Venmo’d” to you, by [...]

Breached or soon to be breached . . . plan anyway (Part 3)

Breached or soon to be breached . . . plan anyway (Part 3)

Understanding and managing the risks associated with the changing world of data security, and being prepared for breaches and how to respond, have become business necessities. This three-part series, based in part on a presentation [...]

Manage your vendors to protect your brand

Manage your vendors to protect your brand

As the web of vendors to credit unions becomes more complex – core vendors, digital banking vendors, credit/debit card processors, Loan Origination System (LOS) providers, IT vendors, consultants, loyalty programs, legal services, and the list [...]

Breached or soon to be breached . . . plan anyway (Part 2)

Understanding and managing the risks associated with the changing world of data security, and being prepared for breaches and how to respond, have become business necessities. This three-part series, based in part on a presentation [...]

Breached or soon to be breached … plan anyway (Part 1)

Breached or soon to be breached … plan anyway (Part 1)

“… credit unions are no longer flying under the radar – credit unions are targets of cybercriminal activity.” – Larry Fazio, Deputy Executive Director, NCUA The increased use of mobile platform access, for both credit union staff and [...]

Social media is risky business

Social media is risky business

Credit unions have become more aware of the importance of having a strong online presence and many are equipping themselves with the information and talent needed to be successful. In fact, if you are succeeding [...]

Compliance Corner – ADA compliance for websites

Compliance Corner – ADA compliance for websites

The Americans with Disabilities Act (ADA) sets standards for accessibility for people with disabilities to all commercial and public entities that have “places of public accommodation”. In 2010, the Department of Justice clarified that the [...]

Contactless cards: An independent, unbiased opinion

Contactless cards: An independent, unbiased opinion

Two years ago, ThePaymentsReview published an article asking the question “Will contactless payment cards catch on in the United States?” So far, they have not. But if it is up to the major card brands, [...]

Payments is a form of branding

Payments is a form of branding

Credit Union marketers are diligent in ensuring that the brand is consistent throughout all aspects of member contact. So, signage, logos, websites, mobile and online banking platforms are all inspected for consistency with the brand. [...]

Aging credit union membership

Aging credit union membership

Credit unions face an aging membership base. At the recently held immersion18, Trellance’s annual conference, a survival guide was presented for credit unions to prepare for and counter this trend. The average age of [...]