The next big mobile banking breakthrough: Two-way interactive video
Skype and Facetime have become ubiquitous fixtures in the collective internet psyche. So why aren’t banks and credit unions offering mobile video banking services? If financial institutions want to deliver a truly exceptional mobile experience, remote two-way video banking is the next logical step.
Consider this scenario. A young couple is researching home loans. They find an attractive rate at a local institution, but they have a few questions about the application process and what documentation they need. A mortgage is big commitment, and the nature of their questions don’t really feel appropriate for email. They want to speak to a loan officer, so they get in the car and drive to the nearest branch.
Unfortunately that branch doesn’t have a mortgage expert. But… there is a conference room with a video camera that connects them to a mortgage lender in a centralized location. The couple’s questions are answered via a two-way video conversation, and the institution is proud of the tech-savvy experience they’ve delivered while also reducing its overhead. On the surface, it seems like a win-win.
The only problem? This young couple thinks it’s stupid.
“Why couldn’t we have just done this video chat thing at home when we were on our iPad?” the husband asks.
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