Consumers rely more and more on devices to make purchases as commerce is increasingly shifting online. The need to offer an easy and safer online way to pay is more important than ever. Savvy merchants are realizing that tokenization, which replaces private account data with a unique token, can safeguard consumer data and their own data.
First introduced in 2014, tokenization has seen a huge uptick in adoption by merchants and acquirers in the last year, with more than a 100% year-over-year increase in tokenized transactions alone. With holiday season prep underway, now is the time to ensure that shoppers have a seamless and more secure shopping experience to keep them coming back for more.
Enter Visa Token Service, a solution from Visa that makes online and mobile payment transactions safer and results in higher approval rates by providing more information during the transaction. Here are some of the ways that Visa tokens can help drive more transactions for retailers, payment service providers (PSPs) and financial institutions:
- Lower fraud rates: Visa Token Service can reduce fraud by as much as 67%, which helps reduce costs to retailers and inconvenience to their customers.
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