The Oct. 15 liability shift deadline for merchants and card issuers to make the switch to chip (or “EMV”) cards has just passed. This marks a new era in card transactions: Now the party with the least security offered in a transaction will be liable for any fraud. So many credit unions have already issued chip cards or plan to soon.

Whether your credit union has already made the switch or is currently in process, member communication is key.

Tailor your message based on member needs:

• EMV card transactions are safer and more secure.
• Some merchants will have the technology right away; others will be slower; and only a few will not convert.
• Remind members that the card stays inserted through the transaction rather than being swiped.
• Credit cards are first; debit will follow later in 2016.

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