Nussle: It’s about relevance

Credit unions must increase their relevance or risk falling behind in the financial services marketplace, says Jim Nussle, CUNA president/CEO, at America’s Credit Union Conference (ACUC) in Seattle on Monday.

If credit unions can ramp up relevance with members and the general public, they can improve market share, gain greater share of wallet, and bolster advocacy efforts, he says.

Imagine the impact if all of credit unions’ more than 100 million members and other supporters came together as an advocacy choir, Nussle says: “Look out NRA, AARP.”

Nussle’s comments tee up a Tuesday presentation at ACUC about CUNA’s Credit Union Awareness Initiative.

To increase relevance, Nussle encourages credit unions to raise awareness of the movement.

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