Omnichannel trends in 2016 & the future of referral marketing

Not too long ago, many of us were excitedly talking about the multi-channel experience and its anticipated impact on referral marketing. Fast-forward a few years, it’s now omnichannel ruling many of our discussions, and it appears it will continue to do so for some time—which is why we’ve decided to look at omnichannel trends in 2016 and how they will shape the future of referral marketing.

So, What’s the Buzz About Omnichannel?

For the unacquainted, omnichannel is simply a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience between their online and in-store points-of-purchase—including those from a desktop, mobile device, and brick-and-mortar store.

Omnichannel customers, those shopping both digitally and in-store, now spend 93% more than online shoppers and 208% more than traditional in-store buyers. Along with their unique hybrid buying style, these shoppers expect highly personalized retail experiences that seamlessly span their virtual and physical shopping realms. For marketers and referral marketing, this shift towards a seamless experience is sprouting many exciting opportunities.

So just what can we expect for the omnichannel trends in 2016 and how will they impact referral marketing? Here are our top picks:

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