by. Aniela Mack
In a lot of ways, attracting new consumers is like dating: finding people who are interested in what you have to offer, and beginning a relationship that will change both your lives. But you can’t blindly ask just anyone to be your date; you wouldn’t ask some one on a date without knowing what they’re like first, right?
Hopefully you already have who you are down (although unfortunately many banks and credit unions do not), and strong marketing campaigns associated with that identity. But what will really make you stand out is keeping in mind who your niche audience is – who is going to be most likely to want to date you. That’s where we come in.
Our study, 5 Ways to Grow Your Consumer Base, is an insider guide to knowing which customers will be most interested in trying out your product – kind of like Match.com, but minus the long walks on the beach. Here’s what you can expect to find:
- Breakdown of potential consumers by age, gender, and marital status
- Advice on what technologies are important to eachconsumer segment (hint: online and mobile are, more than ever, the most attractive)
- Pointers on what kinds of relationships these consumers are looking for
