On-site: CUNA MBD’12 – Social Media for Credit Unions: No Hype, Just the Tactics
by: Mark Dudley, Marketing Contributor, CUinsight.com
Bruce Ulrich and Matt Hodson kicked off the CUNA Marketing and Business Development Council pre-conference workshops Wednesday morning in New Orleans with a presentation on Social Media. Ulrich and Hodson highlighted provided basic and simple to execute ideas for credit unions to easily take advantage of the benefits of social media. Ulrich showed some of basic functions of Facebook, including how to set up the new Facebook Timeline for brands.
After Ulrich demonstrated the new Timeline feature and some other basics of Facebook for credit unions, Hodson demonstrated some basics on how credit unions can utilize Twitter, including social media monitoring tools to monitor online activity about your credit union. Hodson also offered a few examples of goals you can set with your social media monitoring efforts such as:
- Gain executive acceptance by showing them there is a market out there
- Valuable market and competitive research on your competitors and your products/services
- Business development measures by working with SEG groups
- What members and employees thing of your credit union
After demonstrating Twitter and social media monitoring tools, Ulrich and Hodson covered the basics of location based services and the use of QR Codes.
Mark Dudley is a marketing contributor for CUinsight.com and assists YMC’s clients with marketing strategies and business development. Mark is a native of Cayce, South Carolina and currently resides in Spartanburg, South Carolina. Mark joined the Your Marketing Co. after 4 years of experience in business development in the Industrial Equipment industry. Mark also has extensive knowledge in branding and marketing through his time in the professional sports world. Before moving to Spartanburg, Mark was a history teacher and baseball coach, and is a 2002 graduate of Presbyterian College where he earned a BS in Social Studies and played baseball. Mark enjoys spending time working out, traveling, and playing golf and is married to Mary, who teaches kindergarten in the Spartanburg School System. www.yourmarketingco.com
