When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes the most fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading.

Geezeo: How is fintech redefining the digital user experience?
Tracey: It is all about the user experience. Customers live in real time and they don’t think in channels. Fintech solutions are the same and create simple solutions to their problems or needs. They focus on the customer and provide what they want. Banks are trying to keep up. You see this with the purchase of design firms and creating design ambassadors. Focus has changed and it is finally on the customer.

Geezeo: Traditionally, banking and personal finance apps have left a lot to be desired in terms of user experience: what are your top tips on building a friendly fintech user experience?
Tracey: Collaboration between the traditional banking features and the advisory ability of the personal finance applications needs to be stronger. No more separate panels to showcase spending, make it part of the consumer’s transaction history, a part of their financial story. Let them see in one place what they are spending, how they are spending and how they can be better or earn more, without making them click on another panel or worse launch a completely different application. Single sign on torture. Create that simple digital experience across any interaction point, even the bank assisted channels. Digital isn’t just the consumer and often the banker is left out of the financial management process. Let them be a part.

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