One opportunity your credit union can’t afford to waste this holiday season

An astonishing 44% of Americans plan to apply for a store credit card this holiday season, according to a new report from LendingTree. That’s up from 32% in 2019 and 24% in 2018.

However, of those same people surveyed more than half (56% to be exact) say they’ve regretted getting a store credit card in past experiences.

So, why would they do it all over again?

Lack of knowledge about their options and that falls directly on credit unions for not doing a better job of educating consumers on our value proposition.


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