One word describes why you’re not growing: F***

If you don’t have big conversations and set ambitious goals in your strategic planning session this fall, it’s because of one word: Fear.

“I just wish we could get the results that your clients are having.” I hear this statement often, and it usually comes from leaders who are afraid of change. They fear failure without even considering a realistic worst-case scenario. They’re scared of questions from the board that they may not be able to answer. They worry about making waves just a few years shy of retirement. For a variety of reasons, they’re paralyzed by fear.

Unfortunately, your credit union won’t grow by chance. You will only improve when you resolve to make purposeful change. Before you chart a path forward, make sure you understand your biggest challenge. Change is not your enemy. Fear is.

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