Online account opening is just the beginning of the digital experience
Five best practices for meeting expectations throughout members’ electronic interactions with your credit union.
Having an outstanding digital experience in banking is attractive to just about everyone these days. Most mobile-first account holders want to experience banking digitally and do so in an Amazon-like way. Meanwhile, most financial institutions fail to realize their customers want more than digital account opening, the standard fare offered in the channel.
Financial services research and consulting firm Cornerstone Advisors, a CUES Supplier member and strategic provider based in Scottsdale, Arizona, advises FIs to think about their digital banking in more expansive and strategic ways. This blog delves into some of Cornerstone’s important recommendations—their expertise should come in handy to credit unions looking to elevate digital banking experiences.
Mobile Account Holders Want a Richer Banking Experience
Awareness and consideration of digital from an account holder’s or prospect’s perspective are highly important when establishing a digital presence.
Not only do account holders have higher digital expectations, but further improvement of the digital channel can help reach today’s unbanked or underbanked. Opportunities can abound, but rethinking the digital channel is required.
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