Onsite: Day two at The Financial Brand Forum 2016 – Las Vegas

Day two of the Financial Brand Forum picked up where day one left off. From the packed room for the opening keynote address at 8:30am the marketers were able to survive the allure of a late night in Sin City… or at the very least were well caffeinated from our friends at Weber Marketing Group and Codigo.

Highlights from day two:

“Be a challenger: Challenges the rules of the category.” Tom Fishburne, Marketoonist.com @tomfishburne “Marketing is too important to be left to the marketing department”

“We are all digital savvy, Amazon has trained us incredibly well.” Sam Maule, Emerging Payment and Practice Lead at the Carlisle & Gallagher Consulting Group @SamMaule

“The mobile phone is your local branch and mobile banking will increase by 50% over the next two years.” Deepanjan De, Industry Lead/Financial Services at Facebook ‪@DeepanjanDe‪

“Social selling is a behavioral change, not technology change” Peter Kim, Director of Sales, Relationship Management, Sales Solutions at Linkedin

“Disclosure is not the same as transparency.” Irene Ezkorn, Chief Clarity Officer at Siegelvision @Irene_Etzkorn

“It’s okay to fail as a banker. Fail fast and small. Put yourself out there.” Jill Castilla, CEO of Citizens Bank of Edmond @JillCastilla

“Your alignment of people, purpose and practice is beyond brank alignment.” Michelle Broderick, CMO at Simple @MichelleBee

“Build P.E.C. – a Personal Emotional Connection” Erica Javellana, Speaker of the House at Zappos @Zappos